Built for the Athlete Lifestyle
At ETA, we believe elite performance is built through dedication, discipline, and the right environment. Our philosophy is rooted in the full-circle approach to athlete development—where training, recovery, nutrition, and mindset are treated as equal pillars of performance. Whether you’re stepping into your first season or training for your next title, we meet you where you are—and push you to where you want to be.
We provide a positive, hard-working, and empowering space where athletes can bet on themselves. Our mission is to deliver high-performance coaching that strengthens not just your body, but your habits, focus, and mental edge. This is personal training for athletes who are serious about results—in Calgary or online.
Meet Our Elite Team
At the core of ETA is a team driven by passion, experience, and a relentless commitment to athlete development.
Alex
Co-Founder & Head Performance Coach
With over 20 years in competitive boxing and three National Canadian Championship titles,
Alex brings unmatched experience in boxing coaching, personal training, and athlete strength development. As the owner of two boxing gyms in Calgary and Strathmore, she’s trained athletes of every level—from youth amateurs to seasoned professionals.
​
Certified in sports nutrition coaching and known for her hands-on, no-BS approach, Alex combines grit, knowledge, and heart to push athletes to perform at their peak. She's also an avid runner, weightlifter, and lifelong student of human performance.
Anna
Co-Founder & Lead Sports Physiotherapist
Anna is a University of Alberta–trained physiotherapist with a deep passion for movement, mobility, and recovery. Since 2019, she’s worked with amateur and pro athletes at Undisputed Boxing, specializing in active rehab, injury prevention for athletes, dry needling, and acupuncture.
​
With a strong belief in empowering athletes through education and movement, Anna blends clinical expertise with a performance mindset. Whether she’s boxing, hiking, golfing, or on the court, her energy and commitment to full-body wellness is felt in every session.
At ETA, we don’t just coach athletes—we build them. With a foundation rooted in discipline, purpose, and performance, we’re here to guide you through every phase of your journey. Whether you're training solo or as a team, in-person in Calgary or online around the world, we provide the tools, knowledge, and support to help you train like an elite—and live like one.